The Future of Television

I've been spending the last two days at the Future of Television conference at the Hollywood Roosevelt Hotel.
As I write, Tony Ponturo of Anheiser Busch Media is giving a talk about the Bud's media strategy over the last 30 years.

He just showed "the Swear Jar" which was a spec Super Bowl ad, that they found too racy for TV but eventually put on Bud.Tv (if you have not seen it check it out.

Here's some interesting stats: Bud has 49% of market share Today, 60% of college students are women, but only 20% of Bud's consumers are women. When there were three networks, Bud has 3 brands, now when there are over 500 channels, Bud has over 160 brands.