SEX SELLS!
This morning's newspapers are writing about the success of the "SEX IN THE CITY" movie. The newspapers and studios are SHOCKED, SHOCKED SHOCKED that women over 30 are going in droves to the movies.
This hasn't happened since....Well, since THE DEVIL WEARS PRADA starring the over 30 Meryl Streep, or THE FIRST WIVES CLUB, with Bette Midler, Goldie Hahn and Diane Keaton, or WHAT WOMEN WANT with Diane Keaton and Jack Nicholson.
Which is to say that actually of course women over 30 can drive a movie to be a hit -- BUT THE STUDIOS WILL NOT MAKE MORE MOVIES FOR THIS AUDIENCE, because the reall question is HOW OFTEN WILL WOMEN MAKE A MOVIE A HIT? In the World War II era, movie audiences were heavily female, and the Screwball comedies or noirish thrillers which we all admire today got made because women could be counted on to go to the movies in the afternoon, mid-week, or on the weekends with their dates or husbands. Now getting these women to the theaters is an EVENT -- and although the studios will put projects into development to attract this demographic they will do so sparingly -- They are still chasing "The four quadrants" men, women, teens of both genders, etc...
This hasn't happened since....Well, since THE DEVIL WEARS PRADA starring the over 30 Meryl Streep, or THE FIRST WIVES CLUB, with Bette Midler, Goldie Hahn and Diane Keaton, or WHAT WOMEN WANT with Diane Keaton and Jack Nicholson.
Which is to say that actually of course women over 30 can drive a movie to be a hit -- BUT THE STUDIOS WILL NOT MAKE MORE MOVIES FOR THIS AUDIENCE, because the reall question is HOW OFTEN WILL WOMEN MAKE A MOVIE A HIT? In the World War II era, movie audiences were heavily female, and the Screwball comedies or noirish thrillers which we all admire today got made because women could be counted on to go to the movies in the afternoon, mid-week, or on the weekends with their dates or husbands. Now getting these women to the theaters is an EVENT -- and although the studios will put projects into development to attract this demographic they will do so sparingly -- They are still chasing "The four quadrants" men, women, teens of both genders, etc...
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