RED AND BLUE NEWSPAPERS

By Tom Teicholz at 3 September, 2008, 9:49 am

        Stepping outside my home this morning to gather the morning newspapers, I noticed something that perhaps I had not been paying attention to: The Wall Street Journal, which used to be delivered in a clear wrapper now comes in a red wrapper.

     It then struck me that the New York Post is delivered in a red wrapper. So perhaps now that the WSJ is owned by Murdoch, delivery is done by the same company.

     Then I looked over at the New York Times and I was struck by the fact that the paper comes in a blue wrapper.

     So dig this, as Lenny Bruce was wont to say: Based on their wrappers, we are being given the not subtle marketing message that The New York Times is a blue (state) paper, i.e. Democratic/liberal; and the New York Post and Wall Street Journal are red (state) papers, i.e., Republican/conservative.

    Can it be that simple? To paraphrase Miss Peggy Lee: Is that all there is to it? Could things be so obvious, on the nose, intentional? Is it just a coincidence? I don’t think so. Turns out what you see is what you get.

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