The Journal it is a changin’

Today brings several announcements regarding the WSJ:

First off, the offices will move to mid-town Manhattan, away from the street from whence it derives its name. Does it matter ?– of course there is something to covering a beat and having the paper there — but the financial world and the worlds that the WSJ cover are decentralized — globalized — so so one can argue that it matters little, if at all.

I think it signals a shift —  consciously or subconsciously it will affect reporters. My long-time criticism of the journal has always been that they remain cheerleaders on the way up and critics on the way down, and don’t really break as many stories on their financial beat as they might or should.

Of course for Murdoch, it will mean savings on real estate cost — and that is one way to improve the bottom line.

The Journal will also introduce a Sports page (Fox has a large investment in sports) and in the fall will launch a lifetyle magazine to be called Pursuits (the name of the weekend feature section) edited by Tina Gaudoin a London Times editor,

Thank goodness Murdoch promised he wouldn’t be interfering with editorial…..

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